Marina and the Diamonds - Advert

Marina and the Diamonds - The Family Jewels

Image

Mise en Scene

Colour – The colours used in the advert are fairly dark. This may be because the artist does not want to be seen as a loud and out there type of person. Instead her music is much more understated and something to be appreciated simply because of the music not because of the veneer of colour and lights and flashing covering for the fact that really the music isn’t that good. The brown/green colour is warm and positive and gives a sense of optimism to the image.

Positioning – The artist is lying in the frame. She is not central which suggests that she does not want to be centre of attention and does not crave the fortune and fame. Nor the glamour as shown by the use of colour. Furthermore her relaxed way of lying down on screen with her hair flowing behind her suggests that like the artist her music is relaxed and laid back, like the genre of indie.

Copy

Font – The font is scrawled across the advert like somebody handwrote it himself or herself. This is significant because it gives the advert a simplistic, homemade feel, which reflects the genre well. Also the font is carefree and laid back perhaps indicating that this is the attitude of the artist as well.

Colour – the entire font is in white. This could link in with the artist’s relaxed position because white has connotations of peace. This idea of peaceful and relaxing images links in well with the artist’s attitude towards music.

Genre

The elements communicate the genre well because they give the sense of a relaxed and simple attitude, which is common within the indie genre. Also the rustic homemade feel to the font anchors the simplicity and moves away from this glamorous side of music and stays with the comforting image that the indie genre provides.

Target Audience

The target audience for this advert would probably be younger people because of the carefree nature of the advert. The way she is lying down just relaxing, plus the carefree attitude is more appropriate to younger people unlike adults who have many responsibilities. Plus the maturity of the advert feels more immature therefore it seems like its aimed at a younger audience.

Mode of Address

The artist is looking directly at the audience. This pulls us into the image and makes us feel part of it. Also it suggests that she is confident within herself and the image that she has got for herself to be able to look the audience in the eye. This makes this much more persuasive. The mood and tone of the advert is that it’s light and carefree with a hint of fun.

Tagline/Title

Her emphasis on jewels and diamonds does appear to be materialistic and luxurious which moves away from the indie genre. However the significance of these words could actually be that there’s richness in her music like that of the richness of diamonds. It may also represent her as something special – if she is a jewel and precious one as well this indicates that her music is something you cannot miss out on and very valuable.

Representation

Gender – The woman is represented in a stereotypical way because the image of her is actually quite sexualised. The way she is arching her neck from the floor whilst looking at the camera from the side of her eyes reinforces the idea that women are something sexual for men to look at.

Enigma

An enigma is created by the fact that there is little in the advert that indicates much about the artist. We only see part of her, the background is neutral therefore creating questions and interest in the artist so that people will seek to find out more about her.